In the new world of social media and social networking, authors and publishers have discovered unprecedented ways to reach potential book buyers. While many publishers are focusing on ways to use social media to “sell” more books to more customers, savvy authors are discovering that the best way to sell a book is to involve more people in the collaborative development of the book’s content.
The Grandview Group was created to help authors and publishers convert readers into “co-producers” of content by involving them in a proprietary process called the ACCESS model. This process acts as a business model for the authors book and highlights six things every publisher wants to know about a potential book. Through this tried-and-tested process, authors build relationships with individuals who are interested in the subject of their book who become stake-holders in the success of the book. These reviewers of content often become the greatest critics as well as the greatest fans who at the end of the process ultimately help spread the word about the book within their own social spheres.
Meet David Brake, Founder and CEO
David Brake is a veteran of the book publishing industry where he developed a successful methodology for building “communities around content.” His career has taken him to some of the biggest publishing houses in the business, including McGraw-Hill, Prentice Hall, Time Warner and Times Mirror. At McGraw-Hill he was the publisher of best-selling titles in the Business and Information Technology areas. In 2002 he started Content Connections, a company to help educational-publishing clients create viable communities and influence a brand’s “conversation space.” In 2010, Brake founded The Grandview Group to offer the same methodology to a larger and broader market.
David is also the coauthor of The Social Media Bible: Tactics, Tools, and Strategies for Business Success (Wiley, 2009), a best-selling book that puts his proven methodology into a framework that helps businesses leverage the power of social media.