American Printhouse originated in Wisconsin in 1990, as MJ Grant Company. The headquarters moved to Phoenix, Ariz. in 1997. The company began by selling Grateful Dead related T-shirts and decals to specialty stores in the U.S. under the names Blue Hair Productions and Heart Girl. Business quickly grew into original novelty and licensed rock and roll T-shirt and decal properties that included Jimmy Hendrix, Janis Joplin, Bob Marley, Grateful Dead Merchandising, Lava Lamp, and Gibson Guitar, to name a few.
Some of American Printhouse most successful licenses have included the popular and controversial basketball player Dennis Rodman; talk show host Jerry Springer; and most recently Ice Road Truckers, PetSmart and Orange County Choppers, the stars of the popular Discovery channel cable TV show American Choppers.