Mission Statement
Deckers Outdoor Corporation builds niche products into global lifestyle brands by designing and marketing innovative, functional and fashion-oriented footwear, developed for both high performance outdoor activities and everyday casual lifestyle use.
Our Business Strategy
We seek to differentiate our brands by offering diverse lines that emphasize authenticity, functionality, quality and comfort and products tailored to a variety of activities and demographic groups. Key elements of our business strategies are:
- Build Leading Global Brands
- Sustain Brand Authenticity
- Drive Demand Through Innovation and Technical Leadership
- Maintain Efficient Development and Production Process
- Growth Strategies
- Introduce New Categories and Styles under Existing Brands
- Expand Domestic & International Distribution
- Pursue Licensing of Brands in Complementary Product Lines
- Build New Brands
