"We plant a tree for every product you buy"
The best way to explain about what we do is to discuss a little about what we did in the past first. In 2006, my mother, Joey Best, created the magazine GREEN Lifestyles on Planet Paradise and copy righted the name for national use. With the creation if this publication we had our first national publication. Joey also had 2 other publications that were based locally in my hometown, and famous U.S. tourist destination, Sedona, Arizona.
After a few years, we launched our first nationwide P.R. campaign. We attended 13 trade shows in one year time and were finally making progress with the magazine and gaining national recognition. We had the publication being sold in Barnes & Nobles, Borders, many grocery store chains, and were just getting into the health food stores such as New Frontiers and Whole Foods Market.
At the peak of all this came the inevitable, “Crash of 2008” in the US. Although the magazine was doing wonderful in the stores and with advertising, it was our distributors of the magazine that collapsed. Two of the largest magazine distributors in the U.S. collapsed and filled bankruptcy while holding 90% of our magazines. This was devastating to us and our advertisers and by this time, we had to make an important decision.
Joey was ready to drop the magazine completely and cut the losses on the last issue we printed that never made it to news stands. She already had a successful publication in Sedona for the tourists that was also taking a hit from the the crash and she felt she needed to focus all of her attention on recovery of this.
In October 2009, my brother Brian and I decided that we wanted to keep the GREEN vision going. We closed the magazine, but kept the business going and by February 2010, we had launched our first e-commerce website at GreenPlanetParadise.com.
For more than 3 years, we have grown our e-commerce website from selling just a few items to now having over 3,000 items on our site.
As of right now, we pledge to our customers that we will plant a tree for every product they buy. This is done by a wonderful collaboration with an organization in Ethiopia that works across the world to find areas of severe deforestation and coordinates volunteers to help plant the seedlings that we have donated. To date (November, 2013), we have helped plant around 100,000 trees in Ethiopia and are planting 3,000 every month!
Furthermore, we also work with an another Charity that helps dig wells in areas of the world where people do not have access to clean drinking water. Right now, for every Water Structure Unit we sell, we donate to provide clean drinking water to someone in Ethiopia for life. We plan to build at least 10 wells that will provide clean drinking water to over 10,000 people for life in Rwanda.